Breizh Amerika, a US non-profit that promotes economic partnerships and cultural exchange between the United States and Brittany, just posted the following article on their blog:

https://www.breizh-amerika.com/blog/american-express-travel-list

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On October 4th, American Express Travel revealed its annual list of must-visit destinations for 2025. Surprise! Among the top spots favored by younger generations, Brittany, this authentic and picturesque region of France, stands proudly alongside exotic destinations like Koh Samui in Thailand or Franschhoek in South Africa.
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Top 10 Trending Destinations for 2025 According to American Express

Here’s the full list of the ten “most trending” destinations for 2025, based on the survey conducted with American Express cardholders:

1. Brittany, France 
2. Brisbane, Australia
3. Franschhoek, South Africa 
4. Koh Samui, Thailand
5. Macau, China
6. Moab, Utah, United States
7. Nikko, Japan 
8. Paros, Greece
9. São Paulo, Brazil
10. Sun Valley, Idaho, United States

Click on the link, above, to read more, including reasons Brittany made the list.